Customer Focused Technology
Addison Lee's success has been founded on short passenger waiting times and a reliable, professional service. We're famous for offering an average pick-up time of less than 10 minutes in Central London and texting our customers with updates about their journey.
Technology is at the heart of everything we do, allowing us to manage customer journeys from the point of booking right through to drop-off and we are very proud to have been awarded with two National Business awards (the business 'Oscars') for innovation and technology respectively.
Ever since we were the first to introduce SMS booking confirmations, Addison Lee has been at the forefront of transportation technology. Here are just a few of the ways we use technology to benefit the 10 million passengers we carry around the capital every year.
- Our fleet of 3,500 Premium Minicabs and 250 Premier VIP chauffeur cars is managed by a highly sophisticated computerised Auto Allocator that tracks all of our vehicles, constantly calculating the most efficient solution to pick up each passenger across the entire fleet. This not only enables us to offer minicabs in less than 10 minutes in Central London, but also helps us to reduce CO2 emissions - we're one of the most efficient fleets in the whole of the UK.
- As the Auto Allocator tracks all our vehicles with GPS, we can even tell you how long your minicab will take to arrive. When booking by phone or online, request a minicab 'ASAP' and we will let you know the exact time to pick-up (the current average time is just four minutes). If you are booking online you can even track your vehicle en-route as it makes its way to you.
- We send each of our passengers an SMS text message informing them when your car is on its way and again when it's waiting outside. We include the driver's mobile number and vehicle registration so you can identify your car safely and contact the driver directly should you need to.
- The new generation of smartphones puts our fleet of Premium Minicabs at your finger tips with our range of free mobile booking apps. Quicker than booking via the call centre, over 45,000 bookings are made using the Addison Lee Apps each and every week. Whether you are an iPhone, Android, BlackBerry, Nokia or Windows Phone user, Addison Lee offers a custom-designed booking app to let you book on account, cash or via credit card.
Addison Lee continuously re-invests profits into technology to improve efficiency, cut emissions and enhance the customer experience. Addison Lee's technology partner, Haulmont Technology employs a team of 16 software specialists in its development centre in Samara, Russia to work alongside Addison Lee's own 12-strong IT department based in the Camden head office, with web development specialist adc works provisioning our corporate web site.