Addison Lee Business Going From Strength To Strength
40% GROWTH IN BOOKINGS & BUSIEST EVER XMAS
COURIER SERVICES DELIVER 17% INCREASE
INTERNATIONAL EXPANSION WITH BUSINESS UP 40%
Addison Lee’s ground-breaking app has delivered a 40% growth in bookings during 2015 compared with 2014. The company’s advertising campaign, with the slogan, ‘Have a surge free Christmas’ resulted in Addison Lee’s busiest ever Christmas with app bookings up a staggering 44% compared with 2014.
Andy Boland, Addison Lee’s chief executive says, ‘A forty per cent growth in bookings made through our App is remarkable, but it’s even more so given how crowded the market place is now. Londoners know we have a fantastic offer with the best App and best service and more people are starting to appreciate it. We offer good value fixed prices, great cars and the best drivers as well as one of the best response times in the industry – 99% of our cars are on time’.
Addison Lee’s app was the first in the industry launched in 2009 and is one the most technology advanced having been designed and built in London.
Addison Lee’s ‘Have a surge free Christmas’ advertising campaign highlighted the company’s policy of offering fixed price fare compared to competitors who choose to substantially increase their prices at busy times.
Addison Lee’s market leading reputation for service and quality has driven the 17% expansion in its courier division. The company has doubled its fleet of vans during 2015 and is London’s largest bicycle courier. In the ‘same-day internet delivery’ market Addison Lee is achieving a 98% on-time delivery rate.
Andy Boland, Addison Lee’s chief executive says, ‘The seventeen percent growth in our courier service is down to the one hundred per cent professionalism of the team. Clients who want total peace of mind that a delivery will get to the right person on time, know we offer a quality premium service. Also we are becoming the London delivery partner of choice for same day delivery of online purchases.’
Addison Lee is also expanding internationally, now directly providing services to clients in the USA as well as targeting countries like Russia and France.
Addison Lee’s international operations have seen a 40% increase during 2015 compared with 2014. Addison Lee is also developing its consumer App internationally. This App will allow London customers to book a cab in New York and be assured of the same high quality experience over there that they get over here.
Andy Boland adds, ‘We plan to win by simply being the best. We are not interested in the race to the bottom. We think our customers want a superior product at a good price. Safety and customer service are critical; they don’t want to gamble with a car that may be uninsured and poorly maintained’.
Addison Lee’s is Europe’s biggest minicab firm – with 17,000 corporate customers and more joining every day. Its premium service approach is a real point of difference compared to most of its rivals. Addison Lee’s drivers are all well trained and complete their own “knowledge” test. The cars all offer customers free 4G wifi and phone chargers and most importantly passengers know that they are fully insured whatever happens.
Nobody said running a modern taxi business was going to be an easy gig … nevertheless, the boss of Addison …