14th June 2011

Addison Lee iPhone App takes over £1million per Month

Addison Lee, London’s largest minicab company today released figures on its ground breaking iPhone application. Last month the Addison Lee iPhone App took almost 75,000 bookings with a total value in excess of £1.4million, putting the company on course to gross in excess of £20million for iPhone bookings alone in 2011.

Since its launch in January 2010, the Addison Lee iPhone App has been downloaded over 70,000 times and has been used to make bookings totalling more than £10million.

Bookings via the iPhone App now account for around 11% of Addison Lee’s total bookings, with more than 47,000 individuals having booked a minicab via the App.
Following the success of the iPhone App, Addison Lee has just released an Android version that contains all the functionality of the iPhone version, a BlackBerry App is also out now and a Nokia Ovi Store App is planned for launch in Q3 2011.

Peter Ingram, Addison Lee’s IT Director said: “Our iPhone App has been a runaway success. Alongside our software partner, Haulmont Technology, we are now offering Android and Blackberry users the same experience.”

“Addison Lee’s huge growth over recent years has been founded on technology, so it’s natural for us to be at the forefront of mobile transport apps. Most customers now use smart phones with GPS and we’ve seen a huge surge in demand for mobile app bookings.  We’ve recently been testing our Blackberry and Android Apps and getting very positive feedback from customers via Twitter, so we’re confident both new versions of the iPhone app will be a big success.”

The Addison Lee App was featured in Apple’s iPhone 3 advertising campaign and is free to download from the App Store. On both iPhone and Android versions, using the ‘Locate Me’ feature on the handset, users can enter their address simply via the phone’s GPS and the apps integrate seamlessly with Google Maps on the handset and Addison Lee’s own, highly advanced booking and dispatch system, which provides address verification, instant pricing quotes and allocates the job to the driver.

Peter Ingram continues; “99% of our iPhone bookings go through the system in an entirely automated process. The first human contact we have with the customer is when the driver says ‘Hello’ and opens the door for the passenger.”

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