Addison Lee Journeys Jump By 15%
Huge Rise in Airport Journeys
Sharp Increase in Bookings After Midnight
Growth Powered by Online Bookings
Andy Boland, Addison Lee Chief Executive Officer says, “This increase is fantastic news and it’s been driven by offering our high quality service, at great prices, booked easily via our app. Almost three-quarters of our bookings are now done online, whether it’s through the Addison Lee App or our Website. Our technology is easy to use, reliable and accurate, with advanced features such as a snooze button if you wish to delay your car.”
The 15% increase in journeys was during off peak weekday times, and comes during the fiercest period of competition in the £3bn London mini cab market. Also, there was an enormous 60% increase in airport bookings during off peak weekday times. Airport customers said that the ability of the Addison Lee App to deliver an instant fixed price was an important factor in deciding to use the service.
One of the sharpest rises in use of Addison Lee cars was between midnight and 5am during weekdays. Addison Lee Chief Executive Officer, Andy Boland says, “We’ve seen a 21% increase in bookings after midnight. This is because our customers trust our drivers and cars, and know they are safe with us because we provide the best service. It’s important to remember that our control room is open 24 hours a day, 365 days a year, so if friends or relatives ever want to check on the progress of someone’s journey we are only a call away. What we are about is providing a quality service you can trust at a competitive price.’
Off peak refers to all trips made during weekdays between midnight-5am, 9am-5pm, and 7pm-9pm. These figures show the increase in journeys after Addison Lee introduced reduced off peak weekday fares at the beginning of February compared with now.