Addison Lee strengthens top team with new Head of Marketing and Product Innovation
Nick Constantinou joins as company accelerates drive into international markets
Addison Lee, Europe’s largest private hire company, has continued to strengthen its senior team with the recent hire of Nick Constantinou, whose impressive CV includes leading roles at Collective London, AKQA and McCann Erickson.
Nick is the latest in a string of high-profile hires by Addison Lee, as it continues to expand its business. He will oversee the marketing department, encompassing digital, advertising, product innovation, social media, experiential and PR, delivering the current marketing strategy and taking the brand forward in the UK and overseas.
He brings more than 15 years’ experience in marketing and business development to Addison Lee, including 12 years with global technology and innovation company AKQA. where he held various leadership roles, including General Management positions with both New York and London offices and including product innovation into Nike 360 and Microsoft 360. Nick also had key positions at McCann Erickson London and Collective London as Managing Director and CEO respectively.
Nick joins a team already strengthened with other big hires, which began just under a year ago with the arrival of ex Vodafone Commercial Marketing Director, Peter Boucher. Following Peter’s arrival Addison Lee appointed Catherine Faiers, who joined as Chief Operating Officer following her previous role at Thetrainline.com, and Nick Kotsis as Head of Data Science from RSA.
Peter Boucher, Chief Commercial Officer of Addison Lee, said of the appointment:
Addison Lee is delighted to welcome Nick to the company. His expertise, combined with that of our other recent senior hires, will continue to support our position as market leader and steer the huge growth the company is experiencing. We’re all looking forward to an exciting future with a team led by some of the best minds in the business.
I am very excited to be joining Addison Lee at a time when it’s broadening its market position, not only in its London home but across Europe and the rest of the world. Addison Lee offers the highest quality services in what is becoming an ever-more competitive market. It’s an exceptional team – 100% committed to making Addison Lee the leading private hire business. I’m looking forward to joining and driving this vision forward.