11th November 2009

Addison Lee wins National Business Award for Innovation

Addison Lee, London’s premium minicab company, was named as the winner of the IMechE Business Innovation of the Year Award at last night’s National Business Awards.

Addison Lee was awarded Business Innovation of the Year in recognition of its unique auto allocation software that provides real-time management of the company’s fleet of over 2,200 vehicles.  This technology has helped Addison Lee to become Europe’s largest minicab provider.

Liam Griffin, MD Addison Lee, said; “Our willingness to embrace new technology has played a large part in the recent growth and success of Addison Lee. The auto allocator technology has not only helped us improve customer service and cut costs, but has also enabled us to become a more environmentally responsible business.

“This award, along with the recent awards from London Green500, TfL and the Energy Savings Trust, really shows that Addison Lee is one of London’s brightest and most innovative companies.”

Following the award, Addison Lee also announced the launch of its latest innovation; a new iPhone application that allows account customers to book minicabs at the touch of a button. The Addison Lee App uses the iPhone’s GPS capabilities to automatically locate the customer and send a minicab to pick them up.

Peter Ingram, IT Director for Addison Lee, said; “Our web and mobile booking systems have proved a big success with customers, so creating an iPhone App is the logical next step. The iPhone’s GPS capability lets us auto-locate customers instantly – it’s the digital equivalent of hailing a cab.”

Customers can find the Addison Lee iPhone App by searching the Apple App Store for ‘Addison Lee’.

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