Charities win free Addison Lee travel following Christmas campaign
Customers of Addison Lee have helped provide 20 London charities with car accounts worth £1000 each, thanks to the company’s Christmas 2016 charity campaign.
Addison Lee invited charities to write in, explaining how they would benefit from car and courier services to support and improve their charitable activities. For every customer booking on Addison Lee’s app throughout December 2016, the company pledged a donation towards a fund that would award 20 charities with a free car service up to the value of £1000.
Addison Lee’s Chief Customer Officer, Tamsin Todd, said; “We were delighted to receive so many entries from such a wide spectrum of charities, each giving compelling reasons for how they would benefit from our cars and couriers. Thank you to all our customers for helping provide valuable transportation services to these deserving communities across London and beyond.”
The winning charities wrote in with many varied and detailed uses for vehicles, although most involved transferring people or equipment to activities or events. For example, one charity said it would offer children with special needs and visual impairment transport into the West End to visit the theatre and attend its theatre education projects, where it uses drama skills to raise self-esteem, confidence and aspirations among this community.
Along with the charities own submissions, the company used its own charitable giving framework to select the winning 20, awarding five charities in each category: children & young people; people with disabilities; health & fitness, and community & social development. Thanks to the success of the campaign, Addison Lee is speaking to the Charities Aid Foundation about making an additional financial donation to support Third Sector travel needs in London.