13th February 2020

AEG Global Partnerships sign up Addison Lee as Official Ride Partner

New three-year agreement includes London venues The O2 and The SSE Arena, Wembley

London, 13 February 2020: Addison Lee, the global premium car service, has struck a deal to become the official ride partner for London venues The O2 and The SSE Arena, Wembley. The three-year deal, brokered by AEG Global Partnerships, is a key strategic move in a bid to raise brand awareness and engagement with a customer base shared by one of London’s most iconic brands and the capital’s best loved entertainment venues.

Through the deal, the parties will enhance the end-to-end experience of all customers travelling to and from the venues, with clear and convenient pick-up and drop-off options available via the Addison Lee app. The pick-up and drop-off services will also be supported with on-site digital signage, social and in-venue activation, which will offer fans a chance to engage with the Addison Lee brand as part of their venue experience.

Rob McGinn, Chief Commercial Officer at Addison Lee said: “We’re excited to bring together this strategic partnership with globally recognised and respected brands to provide pre-book and ASAP rides to customers looking to relax and enjoy a day or night out at AEG’s most prominent London venues.

“The O2 and The SSE Arena, Wembley customers can enjoy a variety of transportation services available through the Addison Lee app – from premium to chauffeured, high-end executive cars – with 4G wi-fi and phone chargers included in our premium service as a standard. Whether they are heading home or continuing their night out, customers can beat the crowds and travel in safety and comfort.”

Nathan Kosky, VP Global Partnerships AEG Europe said: “The Addison Lee brand is synonymous with quality, reliability and trust, and that’s exactly the sort of service we want to provide to our customers, whether they’re day trippers, event goers, shoppers or premium clientele. This is the first time we’ve worked with Addison Lee and look forward to a successful partnership that benefits each other’s strategic aims.”

– ENDS –


For any media enquiries, please contact:

Addison Lee

Angela Steiner

Global Corporate Communications Manager

Addison Lee Group

T: +44 78254 53715

E: angela.steiner@addisonlee.com


AEG Europe

E: stephanie.moses@aegeurope.com


About Addison Lee

Addison Lee (part of Addison Lee Group) is the world’s largest managed premium car service business and counts more than 80 percent of the FTSE 100 as customers. The company has over 40 years’ experience and operates 5,000 of its own vehicles in the UK, with London being at the heart of its’ operations and operating up to 30,000 rides a day alone. Addison Lee provides exceptional customer service through innovative technology combined with experienced driver and customer service teams supporting car, chauffeur and courier needs. Every ride with Addison Lee is 100% carbon neutral.

Addison Lee has 24/7 customer support from its Contact Centre via phone, email and social media. As well as journeys in London, Addison Lee customers can book its managed service in New York and across the US and use its digital channels to book travel in 90 countries and over 600 locations worldwide.

More information on Addison Lee partnerships can be found at https://www.addisonlee.com/partners.


About AEG Global Partnerships

AEG Global Partnerships oversees the worldwide sales and servicing of sponsorships for AEG’s entire portfolio of assets. Creating customised and innovative marketing programs for established and emerging brands it has created some of the most iconic brand partnerships in the entertainment industry, including The Staples Centre in L.A., The O2 in London and Coachella Music Festival. Overall the division manages naming rights deals, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.

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