16th September 2014

The Back Seat Boardroom – Powered by Addison Lee

Europe’s largest minicab company becomes the first to offer free, super-fast in-car 4G WiFi

Addison Lee announce it will begin introducing free, high-speed broadband – delivered via in-car 4G – into its 4,800-strong London fleet, enabling the capital’s busiest people to always stay connected.

This advancement to Addison Lee’s in-car experience follows a successful trial period, which saw around 150 Addison Lee cars using the 4G service, a first of its kind for a minicab company, and a move that received widespread praise from customers.

The new service, which passengers will be able to use free of charge, demonstrates Addison Lee’s market-leading position and commitment to providing the very best in-car experience for its customers. It brings to life the vision of the “backseat boardroom” – a place that allows the capital’s busiest business people to always stay connected – whether they are signing off that last-minute report or logging into a video conference.

The unrivalled 4G network will offer passengers upload and download speeds of up to 12mbps. This means an episode of The Apprentice can be downloaded in three minutes or if travellers are after a feature film ahead of a flight, they can be downloaded in the time it takes to travel to Heathrow from central London. “Quicker than a New York minute”, a full issue of the New York Times, will be available in under a minute, meaning whatever the content required it is easily and quickly downloadable from the back of an Addison Lee.

Liam Griffin, CEO of Addison Lee said: “Addison Lee has always been the industry leader when it comes to in-car experience. The introduction of 4G continues this tradition and there are plenty more investments we will be making to deliver more best-in-class services and experiences for our customers.

“In-car 4G will help our customers be better connected than ever before, by enabling them to work and play on the move, and perhaps free up some spare time along the way. Our passengers are our number-one priority and we know this latest offering will make a real difference to their lives.”

The service will be rolled out across both the VIP and Ford Galaxy fleet, and is due for completion in 2015.

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