Eunice Olumide standing infront of an Addison Lee at London Fashion Week
10th October 2023

Driving Sustainability and Style at London Fashion Week SS24

At Addison Lee, sustainability is at the heart of what we do. We’re not just a transportation service; we’re a partner in reshaping the way people travel in London for brands, companies, and inspiring individuals.

Harri X Addison Lee, a Sustainable Partnership

Most recently, we had the honor of teaming up with the visionary designer Harri as the Sustainable Partner for his SS24 debut runway show at London Fashion Week.

About Harri

HARRI, a prestigious luxury menswear label, was founded by the acclaimed designer Harri. The brand is celebrated for its innovative and sustainable designs, earning widespread acclaim within the fashion industry.

In 2022, the British Fashion Council recognized HARRI as a NEWGEN designer, and in September 2022, the label launched its debut collection at London Fashion Week.

The Event

For the SS24 debut runway event, held at The Old Selfridges Hotel on Friday, September 15th . Addison Lee proudly stepped in as the Official Sustainable Partner, providing a fleet of eco-friendly iD4 vehicles. 

We were delighted to transport some of London’s elite fashion icons, including Eunice Olumide, KLOSS Films, Conscious Closets by Cynthia, Tori West & Chiara M. – BRICKS Magazine, fashi0nboy, Hetty Mahlich & Joshua Patrick Graham – SHOWstudio, Lamia – DAZED Magazine, and Dan Blake – Soul Hustle Club.

Our partnership with HARRI is just the latest in a series of collaborations with innovative and creative brands. Addison Lee has been the Official Electric Vehicle Partner for prestigious events like the Vanity Fair EE Rising Stars Party and the GQ Wimbledon Event this summer. We’re excited about future partnerships with incredible brands and events across London.

two models and Harri fashion show at London Fashion week. Addison Lee drove some of the guests

Why Choose Addison Lee as a Sustainable Partner 

Partnering with Addison Lee means more than just cost savings and efficiency; it’s a commitment to sustainability. With over 1,000 Electric Volkswagen ID.4s in our standard fleet, we are fully committed to working with businesses, companies, production teams and making a change in the city we call home.

Our wide range of services coupled with our experienced chauffeurs, leaves a lasting impression on every occasion, while our green initiatives demonstrate our dedication to the environment. We take pride in delivering seamless event operations with our comprehensive services. And, round-the-clock customer support, we ensure a consistently positive impact at all your events. 

Award-Winning Sustainability Initiatives 

Addison Lee’s unwavering commitment to improving London’s air quality through our shift to an improved EV fleet has earned us recognition as an Albert certified supplier for many years. Most recently, we proudly received the ‘Achievement in Sustainability – Ground Transport Provider Award’ at the Business Travel Sustainability Awards, 2023.

Going Above and Beyond  

But we don’t stop at logistics. Our dedicated team orchestrates precise coordination through real-time communication with our control room, ensuring seamless event operations. Beyond logistical support, we can help you capture captivating content on event nights, documenting the moments that matter and crafting unforgettable experiences for your attendees.

With Addison Lee, your events are not just well-executed; they’re unforgettable

Get in touch today to explore all the benefits we have to offer!


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