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Looking to explore? Check out our Fitzrovia taxi driver’s guide

A taxi driver's guide to Fitzrovia

Being this central in London can cost you. But if there’s one place we don’t think it should break the bank it’s on the price of a Fitzrovia taxi. Plenty of Fitzrovia taxi drivers will charge you extra just for the privilege of being ‘so central’, and if they’re busy, they’ll gladly stick a ‘surge charge’ onto your fare as well. At Addison Lee we’re different. We don’t believe in charging our customers more, ever. And on top of that we’re 30% cheaper than a black cab. So follow this, our Fitzrovia guide to the best bars, brasseries, bistros and BT towers in the area, and we can guarantee you’ll have a great time without necessarily spending all your hard earned pennies. Split across the boroughs of Camden and Westminster, Fitzrovia was always going to be a desirable area. But just what is it that makes it so special? Is it the lively shops of Tottenham Court Road, the quaint bars and restaurants of Charlotte St, or just its proximity to Soho and the West End? Of course, in London – as in anywhere – location is key and when you consider that this part of town includes five major tube stations in its relatively modest catchment area, you begin to get an idea of how well connected it really is. In spite of its location, traffic, business and desirability, we still always like to think of Fitzrovia as Soho’s quieter, more civilised neighbour. A place with just as much about it, but with less of the frightful hubbub. It counts literary giants like George Bernard Shaw and Virginia Woolf amongst its former residents (they actually lived in the same house, but at different times). And the worldwide sensation that is Coldplay allegedly met one another on the campus of University College London. Step into the shoes of our Fitzrovia taxi drivers and follow in the footsteps of the city’s glammest and glitziest as you explore WC1 as it’s meant to be seen. All you’ll need now is an Addison Lee.

Where to drink

Where to eat

What to do