Digital Analyst

Job description

We’re looking for a bright, data-savvy Digital Analyst to join the Digital Marketing team for this exciting and newly created role. You’ll play a key role in telling the story of performance across web and app channels, and make recommendations for improvements. Passionate about interpreting data, you’ll be an expert in analysing end-to-end customer journeys and be able to provide actionable insights.

Working directly within the Digital Marketing team and alongside Product, you will also have a pivotal relationship with the Data team to help us build out a 360º understanding of customers.

Main Duties

  • Provide measurement and reporting on all digital marketing campaign activity and where required, use available data sources to deep dive and troubleshoot campaign performance issues
  • Analyse B2B and B2C consumer behaviour, conversion data, customer journeys, and basket funnels
  • Create daily / weekly dashboards for the Digital Marketing and Product teams
  • Provide actionable insight and proactively make recommendations for improvement to the site experience and future digital campaigns
  • Manage the A/B and MVT testing roadmap across the team, working closely with Product Managers
  • Overseeing and reviewing technical tag implementations, tracking codes, and parameters to ensure campaigns and events are properly tracked
  • Monitor evolving business requirements, identifying and assessing appropriate web analytics tools as required

About You

  • Highly analytical, proven ability to translate data into actionable insight
  • Self-starter, energetic, comfortable in a fast-paced, complex environment
  • Incredibly customer focused and curious, obsessed with deeply understanding customer behaviours
  • Ability to influence and challenge, and to work constructively with colleagues from diverse disciplines
  • Comfortable presenting information to a wide range of stakeholders
  • Ideal sectors – Travel, Retail, fast paced live trading environments with regular or short buying cycles
  • Able to product actionable insight
  • Communicate to different audiences
  • Work across Data / Marketing and Product departments
  • B2B & B2C environments
  • REALLY KEY – Positive, enthusiasm, Proactive approach
  • Able to drive their own agenda
  • Web analytics software such as Google Analytics, Flurry and Localytics
  • Good commercial awareness
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