Digital Analyst

We’re looking for a commercial, data-savvy Digital Analyst to join the Digital Marketing & CRM team. You’ll play a key role in telling the story of performance across app and web channels, and make recommendations for improvements. Passionate about interpreting data, you’ll be an expert in analysing marketing campaigns and end-to-end customer journeys, and be able to provide actionable insights.

Although working directly within the Digital Marketing and CRM team, you will also have a pivotal relationship with the Data and Insight team to help us build out a 360º understanding of customers.

About You

  • Highly analytical and resourceful, with the ability to collate, analyse, present, execute and follow up
  • Self-starter, energetic, comfortable in a fast-paced, commercial and complex environment
  • Ability to influence and challenge, and to work constructively with colleagues from diverse disciplines
  • Experience of working in ecommerce or a digital business
  • Enjoys problem solving with high degree of initiative and self-motivation
  • Incredibly customer focused and curious, obsessed with deeply understanding customer behaviours

Skills & Technical Expertise

  • Experience in advanced Excel, SQL
  • Excellent knowledge of analytics software such as Google Analytics, Google Tag Manager Flurry and Localytics
  • Data visualisation tools (Google data studio, PowerBI or other)
  • Previous experience of using mobile attribution tools (Tune, Appsflyer or Adjust)
  • Comfortable presenting information to a wide range of stakeholders
  • Experience of Salesforce Marketing Cloud
  • Knowledge of technical SEO (Desirable)

Accountabilities

  • Interrogate mobile, web and digital analytics to identify insights and opportunities to improve overall digital trading performance and customer engagement
  • Provide measurement and reporting on digital marketing campaign activity and where required, conduct ad-hoc analysis to troubleshoot campaign performance issues
  • Design and maintain visual dashboards for daily, weekly and monthly reporting
  • Owning core weekly trading reports, ensuring accuracy of information to present to key stakeholders and adding insightful commentary to the reports
  • Scoping and overseeing technical tag implementations, measurement URLs, and parameters to ensure campaigns and events are properly tracked
  • Monitor evolving business requirements, identifying and assessing appropriate digital analytics tools
  • Improve efficiencies and automate analysis to ensure focus is on new value-add analysis
  • Act as the interface between digital analytics and BI to bring together data sources from across the business
  • Inform future A/B and MVT testing hypotheses and work with Product team to launch tests
  • Ensuring documentation to define how we track all channels is maintained and up to date
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