HerStory X Addison Lee: Women’s Safety in London
Research reveals that young women in London are spending an average of £44 per month, which is £528 annually on taxis, with 6 in 10 taking taxis home at least once a month due to safety concerns, especially after dark (Independent, 2024).
The message is clear: women need safer, more dependable ways to move through the city.
We believe that every women should feel safe and confident when exploring everything London has to offer. That’s why we are proud to partner with Keith Prowse, HerStory.
What is HerStory?
Women’s sport is thriving. From the Lionesses’ historic UEFA Championship victory to the global rise of female tennis stars, the momentum is undeniable. This surge is inspiring more women and girls than ever to step onto pitches, courts, and tracks across the world.
But while progress is being made in attendance, media coverage, and participation, one area still lags behind: sports hospitality.
That’s where HerStory comes in.
Created by Keith Prowse, HerStory is a pioneering premium experience designed to champion women’s sport and the fans who support it. It’s a bold reimagining of hospitality—placing women’s stories, achievements, and communities at the heart of the live event experience.
Whether you’re there to cheer on your favourite athletes or connect with like-minded supporters who believe in equal representation in sport, HerStory is here to change the game and give women’s sport the platform it truly deserves, both on and off the field.
How Addison Lee Promotes Women’s Safety
Vetted Drivers
GPS Tracking
In-App Safety Tools
Dashboard Cameras
Bystander Driver Training
Creating a safer travel experience goes beyond the vehicle, it’s about the people too.
At Addison Lee, we’ve created a dedicated video training module to equip drivers with the knowledge and confidence to act as proactive bystanders. This training helps drivers understand how to:
- Recognise concerning behaviour
- Intervene safely when appropriate
- Support passengers who may feel uncomfortable or unsafe
Our goal is to foster a culture where drivers are not just transport providers, but also advocates for passenger safety.
We encourage all drivers to complete the training and take an active role in creating a respectful and secure environment for everyone.
Tips for Safer Travel
Here are a few simple but effective tips:
-
Double-check license plates
Before getting into any vehicle, always confirm the license plate matches what’s shown in your app or booking confirmation. It’s a quick step that ensures you’re entering the right car with the right driver. -
Share your trip details
Use the app’s built-in features or share your location with a friend, family member, or loved one. They can track your trip in real time and know when you’ve arrived safely. -
Wait in well-lit areas
If you’re waiting for a car at night, choose a safe, well-lit spot that’s easy to find and away from isolated areas. -
Trust your instincts
If something doesn’t feel right, whether it’s the vehicle, the route, or the interaction, trust your gut. You can end the trip or contact support directly through the app.
Taking these small steps can help turn every ride into a safer, more confident experience.
Make It a Day to Remember
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